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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more. Google's announcements today demonstrate a committed focus to continue...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. Using the inverse of the previous example...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    When delving into a mobile campaign in Brazil, take note that the leading operating system for smartphones is Android. Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf online (and you thought Google...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    YouTube is already killing it with their video ad campaign product. From a mobile device the average user may never realize that the status update they just read and clicked on was actually an ad. While this isn'tan ad unit on Google+, it allows...

  5. Top 10 High Impact Google AdWords Innovations to Watch Now

    The account must contain active ads closely related to the sitelinks in the campaign. Using the Display Ad Builder and Google Merchant center, Google will update ads in a template with products from the merchant feed.