While weather may not be the most obvious contextual factor, overlooking it could be a detriment to your mobile ad campaign. In fact, location is probably the most important proxy for contextual relevance in mobile as audiences are typically on the...
Those profiles are used for predictive modeling around future behavior, and thus what contextual and demographic ad targeting will most resonate. He contends with the scale challenge (resulting from audience segmentation) with a similar argument...
Later that same year I was able to successfully launch a contextual ad campaign on MySpace and leverage a 10-15 percent CTR on ads for pennies on the dollar. This campaign was able to net hundreds of thousands of dollars for my client and their...
In-Stream ads work on the basis of contextual targeting, interest targeting, or demographic targeting. TrueView In-Search ads work almost exactly like a text ad in Google Search: a campaign is built by adding and bidding on keywords, and ads have...
The contextual tool will, based on the keywords you input, suggest further keywords to add to GDN campaigns. Less well known are the Placement and Contextual tools available from this URL. It's perfect for profiling individual sites or, when...
The so-called Next-Gen Keyword Contextual Targeting lets marketers see the performance of display campaigns at the individual keyword level, instead of having to use themed ad groups, as previously. Google enhanced the contextual engine that...
Overall you can use topics to easily trial a new area or find new placements, but it's unsuitable for a high performance campaign due to the poorer targeting than contextual. Take your contextual ad group, and make an identical version that...
You can do a search for targeted keywords that apply to topics, specific search keywords, contextual themes, and/or placements. This guide walks you through using the new campaign interface and the new ad positions.
Yandex, Russia's top search engine and contextual advertising company, plans to raise $1 billion with an initial public offering (IPO) on NASDAQ in either June or July of this year. AdWords Campaign Experiments: Details and Pitfalls by Melissa Mackey
Contextual targeting just got easier for your display campaigns - Inside AdWords When thinking about your paid search spend or launching a new campaign, it's important to understand how latency impacts your sales.
The specialist nature of the goods is such that a blogger outreach campaign can be undertaken, looking for product reviews, advertising opportunities, contextual links, or at least deep links from these relevant sites.
However, as a rule, contextual ad placement doesn't feature the same highly focused litmus test of user intent as available to search marketers. In marketers' timeless quest to achieve goals of commerce, effect public opinions, or accomplish other...
Using advertiser-selected keywords, Google's contextual targeting technology matches ads to web pages in its content network that are most relevant to a specific type of business. The bottom line is that deep personalization techniques have...
Since then, great progress has been made in the capabilities of the search engines' offerings, and in my understanding of best practices in contextual advertising. They don't realize that Search and Content advertising should never be grouped in...
Chitika Sees 200% Growth in Premium Ads for 2008 Posted by Nathania Johnson Nov 18, 2008 Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008.
Yahoo Updates Contextual Advertising Solution Posted by Nathania Johnson Oct 13, 2008 Yahoo has updated its contextual advertising solution, Content Match. But what do all those numbers mean, and how should we make adjustments to improve PPC...
I've already devoted two columns to best practices in non-text ad design ("Contextual Advertising Best Practices: Banners and Video Ads," and "Every Picture Tells a Story: Non-text Contextual Ads"). Last week I stepped you through the creation of...
Google Mobile Advertising on the Content Network» CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsCreating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for...
Go back and read my previous columns on contextual advertising best practices and how to create compelling non-text ads. Today, we'll pull the spotlight off search and focus on the steps necessary to create a mobile ad campaign that displays banner...
Why stray from the focus on contextual advertising that's the cornerstone (and title) of this column? This will be a search-only campaign, so keep in mind the important last step -- turning off content delivery.
