SEO News

Ad Campaign Advertising Campaigns Ppc Bidding Strategies

  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Take advantage of real-time bidding and flexible bidding strategies, testing...

  2. SearchIgnite DSP Makes Display Advertising More Like Paid Search

    These same nuances may exist within display advertising strategies, but currently market friction is created by having two systems (and probably teams) to compare data from a ad network/exchange against a direct site buy.

  3. PPC Bid Management 101

    Other General PPC Bidding Strategies Those of you who are managing larger PPC campaigns might be looking for an automated solution to help manage the bid process. They too have bid management tools, as well as a host of others that will help you...

  4. Search Advertisers: Don't Miss the Profitable PPC Webcast

    Discover how to set up your PPC accounts, assign keywords to ad groups, and implement bidding strategies that will lead to profitable PPC campaigns. In this webcast, you will learn how to build and optimize successful PPC campaigns, with an...

  5. Judging PPC Performance: Focus on Conversions

    Last week, when I discussed PPC bidding strategies, I promised to start a discussion about how and when to make decisions about your PPC campaign's keyword and ad performance. But first, it's worthwhile to emphasize an important point: almost every...

  6. PPC Bidding Strategies: Prudence vs. Aggressiveness

    Start their campaigns with thousands of keywords and then view performance in the first weeks of the campaign as research that shows which keywords perform best and which should be expanded upon (known as keyword stemming).