Priority of the above – what are the must-have’s for this campaign? Sit down with your client or boss and talk about the goals of your PPC campaign. Ad copy testing is one of the basic tenets of PPC advertising.
Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal Mohan, Google's vice president of display advertising. ComScore has been pushing its own validated Campaign Essentials tech that...
Analytics Attack: Tracking Campaign Performances: Attend this session to hear a lively discussion of best-in-class and worst-in-class measurement solutions to help you attack campaign data and produce actionable insights.
Microsoft Debuts New Commercials on Privacy, With Google in the Crosshairs – Advertising AgeLaunches “Your Privacy Is Our Priority,” campaign in Washington, D.C.and Kansas City, Mo.to "raise awareness about privacy".
Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution through Kenshoo Enterprise, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath.
You need to create a campaign that contains ad groups but no ads or keywords. Your campaign needs to have product extensions enabled to tell it which Merchant Center account to use data from. You wouldn't consider running a search campaign based on...
This allows you to dive deeper into relevancy, attributes and price point than managing at the brand or campaign level, allowing you to avoid using overly vague creative or price ranges (who shops for watches somewhere in the $25–$475 price range?
Parity with AdWords in an Enhanced Campaign World? So Bing has suffered terribly and hasn't received their fair share of the ad pie. Further, this shows that while it's important for Bing Ads to keep up with Google to facilitate the flow of ad...
The last reason and kind of the overarching theme is that if you don't control the feed as an agency or as a retailer, you really don't have any control over your Google Product Listing Ads campaign. Having difficulty getting a response from...
Use this as an example only to determine how you may approach a full mobile campaign integration. I dug into a few accounts that combined mobile and desktop (pre-enhanced campaign) to see what we might expect for results and any common trends.
So, rather than pick through charts after a campaign, they can find out exactly how many shares, views, and comments they are generating during a given time period at the touch of a button. They can also find out how well they are faring in...
The company projects that local ad targeting and campaign management will continue to improve moving into 2017. Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign...
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend...
Advertisers can set bid adjustments at campaign, ad group, or keyword level. PPC marketers have had strong feelings about the enhanced campaign upgrade because it limits mobile and tablet targeting options.
Commenting on Microsoft's latest ad campaign, a Google spokesperson said, "Google Wallet shares the information needed to process transactions and maintain accounts, and this is clearly stated in the Google Wallet Privacy Notice.
Now, this particular example is real data, from a real campaign, but the result is a fallacy. Ad copy testing is one of the staples of good SEM agencies. Two ad copies, A1 and A2, were tested using the last 30 days as the time frame.
Tight distribution control: The inventory within the GDN is robust and your campaign structure should help maintain tight control on your ad distribution. To avoid crashing and burning on the GDN you need to establish a solid campaign structure...
Ads Manager: Making it Easier to Track Campaign Performance – Facebook Studio Blog A campaign of four ads – the most popular featuring Stewie the intellectual 1-year-old – tops the viral video charts.
However, giving your entire campaign over to automated bidding at all times can have some adverse consequences. Search marketing is a channel where every little piece of the campaign can be measured. However, these things need to be experimented on...
Take these lessons with you as you create your next campaign, and I hope to see your killer Facebook ads in my right-hand column! To be fair… I justsaw a new Facebook ad for BlackPeopleMeet! Instead, highlight the fine details of a dress with a...
