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  1. Google Active View Format Gets Accreditation

    Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal Mohan, Google's vice president of display advertising. ComScore has been pushing its own validated Campaign Essentials tech that...

  2. Product Listing Ads: How to Maximize Your Returns

    You need to create a campaign that contains ad groups but no ads or keywords. Your campaign needs to have product extensions enabled to tell it which Merchant Center account to use data from. You wouldn't consider running a search campaign based on...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    The last reason and kind of the overarching theme is that if you don't control the feed as an agency or as a retailer, you really don't have any control over your Google Product Listing Ads campaign. Having difficulty getting a response from...

  4. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The company projects that local ad targeting and campaign management will continue to improve moving into 2017. Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign...

  5. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Commenting on Microsoft's latest ad campaign, a Google spokesperson said, "Google Wallet shares the information needed to process transactions and maintain accounts, and this is clearly stated in the Google Wallet Privacy Notice.

  6. A Strategy Map for Google Display Network Success

    Tight distribution control: The inventory within the GDN is robust and your campaign structure should help maintain tight control on your ad distribution. To avoid crashing and burning on the GDN you need to establish a solid campaign structure...