So if you haven't migrated already, or you have migrated but aren't doing anything differently, here are some good reasons to adopt enhanced campaign functionality as soon as possible. Simpler Campaign Set Up
With data only appearing at the campaign and ad group level, there is still a level of granularity missing from the report that will cause the SEM Manager to dive deeper. In most agencies you'll see a lower level employee making the day to day...
Optimize Vines: Brands can optimize their Vine campaign performance by using Unruly's Dynamic Creative Optimization technology to automatically display the best-performing Vine by campaign KPI; Mobile video consumption tripled in 2012; video is the...
These vendors will set you up with a website, a local ad or marketing campaign, and some kind of local off-site page presence for a monthly fee, all you need to do is give them a call and a credit card number.
Flexible bid strategies are rules set to optimize bids around a specified goal at the campaign, ad group or keyword level. And it is still on applicable at the campaign or ad group level. Once you have bid strategies created and living in your...
It is worth noting that not all advertisers will see sitelink extensions due to a variety of reasons such as quality score, positioning, landing page quality, other ad extensions within the same campaign, search terms used, and the relevance of...
Understanding what any one ranking means to your SEO campaign in terms of traffic and conversions is the key to unlocking that ranking's value. New findings from online ad network Chitika confirm it's anything but lonely at the top.
With Enhanced Campaigns, MBAs control how much mobile ad spend is allocated versus desktops/laptops and tablets,” writes Sid Shah, Director of Business Analytics for Advertising Solutions at Adobe, “therefore, it is imperative for MBAs to be set...
Research is great, but don't forget the importance of executing testing of each keyword and the weight it carries in the success of a campaign. Health Insurance: When describing value, use the word "Affordable" in the ad title, and avoid the word...
Negative keywords can be applied at the ad group or campaign level. Allows your ad to show for searches that include the exact phrase and possibly includes other words as well. Allows your ad to show for searches that match the exact phrase...
Advertisers can find out how their current social video footprint compares with their competitors, how to create shareable content, and how to determine the distribution strategy required to achieve their campaign goals.
Overland and Karunakaran understand the importance of planning to ensure campaign success; of defining goals, understanding KPIs, aligning content with relevant offers, and tracking attribution reliably across platforms and devices.
Making Higher Impact Campaign Optimizations To evaluate each channel and campaign based solely on last-click conversions is not only short-sighted, it can limit the results. Today, you're able to evaluate and optimize campaign assets and budgets in...
For my primary search retargeting campaign, I took my entire relevant keyword list and set it to broad match. After a bit of technical wizardry (because I needed my account rep's assistance to get this to work), I was able to exclude people in the...
You can use the following simple five-step plan to create a brand awareness campaign on the Google Display Network. Next, you'll want to define the main metrics to focus on for your brand awareness campaign.
Hashtags are your friend: Hashtags are highly trackable, allowing you to accurately track the ROI of your marketing campaign efforts. At first glance, six seconds may not seem like much of an offering compared to longer-form social video options...
The Intel campaign, "A Momentary Lapse," resulted in the highest conversion rate from ad to response the team had ever seen, and was so successful that the team had to revise its original goals after targets were hit within 3 weeks.
These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups.
First, you need to run search ads with location extensions and also include search partners in your campaign network settings, since Google Maps is considered a search partner for AdWords campaigns. Set mobile bid adjustments at the ad group level.
Google's enhanced campaigns lets advertisers adjust phone bids as a percentage of their desktop/tablet bids in a single campaign; Bing Ads allows for separate targeting by device type at the campaign and ad group level.
