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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Negative keywords can be applied at the ad group or campaign level. Allows your ad to show for searches that include the exact phrase and possibly includes other words as well. Allows your ad to show for searches that match the exact phrase...

  2. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Advertisers can find out how their current social video footprint compares with their competitors, how to create shareable content, and how to determine the distribution strategy required to achieve their campaign goals.

  3. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Making Higher Impact Campaign Optimizations To evaluate each channel and campaign based solely on last-click conversions is not only short-sighted, it can limit the results. Today, you're able to evaluate and optimize campaign assets and budgets in...

  4. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    For my primary search retargeting campaign, I took my entire relevant keyword list and set it to broad match. After a bit of technical wizardry (because I needed my account rep's assistance to get this to work), I was able to exclude people in the...