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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    I recommend ad testing as one of the first things you should optimize and crowdsourcing your competitors ads is a great place to start. Ad Creative and effectiveness. Continuity between the keyword searched and the ad, also the ad to the landing page.

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    In the preceding figure, you can see that ad positioning is determined by Ad Rank. CPC is calculated using the formula of [Ad Rank of the ad below yours / Quality Score + $0.01]. However, our research shows that your quality score is impacted...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  4. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    We have two keywords in our ad group; a branded term and a generic term. This can happen when calculating CPA (ad spend/conversions), for instance, if you had no conversions (0). We'll break down sorting and filtering in the next part of this...

  5. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Don't ever leave your ad writing fundamentals behind, but January can be the perfect time to make your B2B PPC ads bigger than life. Seasonality can really make or break your campaign performance. Ecommerce advertisers traditionally get to have all...

  6. The Multi-Platform Majority Has Arrived. Are You Ready?

    It is also changing the way that marketers must approach their ad campaigns and how they think about reaching the right audiences in the right context at the right time. In a macro sense, the best way to define mobile utility is to break down the...

  7. Future of Paid Search: Think Target Audiences, Not Just Keywords

    Someone might have seen your TV ad and want to buy your product. So a keyword is a good start, but it's not enough to really break people down into potential purchasers versus others. Now let's break locations down into two: areas I can deliver in...