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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Continuity between the keyword searched and the ad, also the ad to the landing page. I recommend ad testing as one of the first things you should optimize and crowdsourcing your competitors ads is a great place to start.

  2. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    In one example in that suit, filed by the Australian Competition and Consumer Commission, users were led to believe by virtue of the ad title that they would be taken to the website, when in fact the ad was for another website called...

  3. Advanced PPC Optimization Tips for adCenter: Negative Keywords

    If you associate negative keywords with an ad group, campaign-level negative keywords won't be applied to that ad group. They obviously don't work with exact match keywords, because such keywords trigger the display of an ad only when a searcher...