Google has removed ad blocking app Adblock Plus from the Google Play store. So, why has Google pulled ad blocking apps? In simple terms, Google basically said that ad blocking apps stop it from making money.
Google Ad Planner - Media Planning Tools Comments:Starting at the 10th spot on our list is the Google Ad Planner and other media planning/buying tools. This tool helps you create tightly themed ad groups for your display campaigns in minutes.
Effective Ad Review Grabbing these same metrics at the ad group level provides an instant problem list. A look into the long tail of your negative list can reveal areas where the weeding-out of bad traffic may now be blocking some potentially...
In one example in that suit, filed by the Australian Competition and Consumer Commission, users were led to believe by virtue of the ad title that they would be taken to the Honda.com.au website, when in fact the ad was for another website called...
While you could argue that ads are annoying and bothersome - and some do, hence the need for ad blockers - targeting also helps improve the user experience by bringing more relevant information to users.
Users continue to receive keyword data for ad clicks, despite what was allegedly a hard-and-fast, consumer-protection decision from Google. After Google announced SSL search would be implemented, effectively blocking keyword and other granular...
When you search a query in Google today you will see up in the top right corner of the ad "Why these ads? you will have a pop up that will read "This ad is based on your current search terms. It is important to note that when users block your ads...
After importing your files, you might notice that adCenter doesn’t recognize a few of your AdWords campaign settings, such as geographical targeting, ad scheduling, or device targeting. Be aggressive in blocking sites or strongly consider opting...
First, the search term will still be passed along when the consumer clicks a Google ad. The SEO community has already mounted vehement responses calling the privacy claim a smokescreen for Google to quietly kill off third party ad networks and...
Twitter and Twittad have settled their dispute over the word “tweet,” though Twittad will retain the right to use the tagline, “Let your ad meet tweets. While Twittad is not necessarily in danger of being confused with Twitter, it may be damaging...
As we reported last week, even though YouTube had six times more unique viewers than Hulu, Hulu generated more than four times more video ad impressions than YouTube in August. Also, “…the bidders all figured out pretty quickly that the TV...
If you associate negative keywords with an ad group, campaign-level negative keywords won't be applied to that ad group. They obviously don't work with exact match keywords, because such keywords trigger the display of an ad only when a searcher...
The ability to determine “ad clutter” for competing publisher sites. The number of video ad-impressions publishers serve on a monthly basis. In addition, comScore has developed a proprietary methodology to combine panel and server-side metrics in...
COICA would have forced credit card companies like MasterCard and Visa to stop doing business with targeted sites, and it would have prevented ad networks from working with such sites. Wyden (D-Ore.was tagged 'Saver of the Internet' for blocking...
Lawyers and Marketers React as Facebook Lifts Ad Restrictions - ClickZ Eric Schmidt compares blocking access to illicit filesharing sites such as PirateBay to China blocking websites via the Great Firewall and says that Google will challenge UK...
Ad 2 has the most attractive CPA, although conversions vary in value. Ad 1, the clear loser on CTR, is in a close second on conversion rate. Cost: Even with a significantly lower CPC, Ad 3 can't overcome Ad 2's significant conversion rate advantage.
A new feature designed to help marketers sort 'the wheat from the chaff' in PPC ad copy testing. Google's mobile ad business, AdMob, has conducted a survey of 1,431 users to find out how people use their tablet (devices).
Plus, late last year with its search share continuing to decline, Google had to deal with ad resellers staging a hunger strike after their contracts were terminated. That could mean closing down or blocking access to unlicensed websites.
A year of the new DoubleClick Ad Exchange: improving large publishers' returns - Official Google Blog Facebook Tweak May Improve Ad Geo-Targeting - ClickZ Facebook Tests Fifth Ad Placement - ClickZ Checking If Your Ad Is Running In AdWords Just Got...
Page Level Metrics: By default, earnings are now viewable at the page level rather than by ad unit. Ad unit CTR and other metrics have moved to the Performance reports tab. Ad Unit Impressions and Queries Renamed "Ad Requests": Google said this is...
