SEO News

Ad Blindness

  1. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    The most commonly used apps of people on the go, users are doing more research, and ad blindness is a top concern. How To Calculate The Cost Per Fan On Facebook Ad Campaigns - All Facebook Looking to boost your fan base on Facebook with your ad...

  2. Paid Search Advertising Drives Microsoft Bid for Yahoo

    As Pay-Per-Click advertising has evolved, traditional banner ad networks suffer from consumer banner blindness. Yahoo Panama -- Yahoo's paid search auction algorithm and search ad platform would move to Redmond even if the Yahoo engineers remain in...

  3. Life after SERP: A/B Split and Multivariate Testing

    It's an extension of the concept of banner blindness. For example, usability guru Jakob Neilsen once told me when you highlight a portion of your Web page by putting it in a box a different color, perhaps with some fancy image in it, users are less...

  4. New Players in Travel Search

    Research: Internet Users Plagued by 'Banner Blindness', ClickZ Microsoft Promotes adCenter In Full Page New York Times Ad Google Tests Alternative AdSense Pricing Model, Ad Age New Edelman Report Exposes Seedy Side of Ad Serving, ClickZ

  5. Search Engine Forums Spotlight

    Ad Blindness Webmaster World I think that you're all missing the point as far as 'blindness' is concerned and are assessing it by your own perceptions - not by the perceptions of those who see your ads in the environment they do.