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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    This type of ad can be placed as a banner in apps, such as in gaming apps. The "discount ad" is one of the most effective display ads amongst the Chinese population. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach...

  2. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    The click-to-install rate from Facebook's Mobile Install ads is 10 times higher on average than the standard banner ad, according to AdExchanger. In late June, Facebook made significant changes to its mobile advertising offering by simplifying its...

  3. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    Another fascinating insight from the YP.com report was the result of an examination of ad click-through rates (CTRs) across 1.5 billion monthly geo-targeted banner ad impressions. Among the 4,600 business categories in the YP.com Local Ad Network...

  4. 5 Facebook Timeline Brand Page User Insights and Tips for Marketers [Study]

    Said one user, “I think timeline like that works much better for a personal than a product page, I just think because it is a banner with a main picture, it just looks like advertising. In an earlier study on Twitter brand pages, which have a...

  5. YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX

    During the December 2011 holiday period, TRX’s YouTube channel banner – which touted Holiday Sale offers – was responsible for 7 percent of all holiday sales conversions through the paid search channels.

  6. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Outbound marketing activities include direct mail, print advertising, online banner advertising, and PPC content advertising. Aligning ad language in all of these search-based Google advertising products with web personalization software can drive...