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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    With 2014 shaping up to be a banner year for mobile, here's how marketers should equip their paid search and social campaigns to ride the mobile wave. The best thing marketers can do is to research and understand the trends in mobile consumer...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    This type of ad can be placed as a banner in apps, such as in gaming apps. Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf online (and you thought Google wasn't a player in the Chinese market).

  3. FTC Giving Native Advertising a Closer Look

    Increasingly, advertisements that more closely resemble the content in which they are embedded are replacing banner advertisements – graphical images that typically are rectangular in shape – on publishers' websites and mobile applications.

  4. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    The click-to-install rate from Facebook's Mobile Install ads is 10 times higher on average than the standard banner ad, according to AdExchanger. In late June, Facebook made significant changes to its mobile advertising offering by simplifying its...

  5. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    Another fascinating insight from the report was the result of an examination of ad click-through rates (CTRs) across 1.5 billion monthly geo-targeted banner ad impressions. Google recently launched their GoMo website tester, which analyzes...