Zachary Rodgers wrote Twitter Buys Startup Dasient to Fight Malicious Advertising The buyers of these ads often present themselves to publishers and ad networks as agency media buyers representing major brands.
Zachary Rodgers wrote Adobe to Buy Efficient Frontier In another major marketing acquisition for Adobe, the company has agreed to purchase search centric agency Efficient Frontier. Earlier this month Adobe acquired Auditude, adding video ad...
Zach Rodgers, Managing Editor at ClickZ, reported from Cannes that Google's in-house agency, named Creative Lab, and it's external agency partners have scooped the Grand Prix, gold and silver honors for the following campaigns:
As Zach Rodgers notes in his story at ClickZ, the big three portals are still garnering a quarter of AARF's digital advertising dollars, handily beating out ad networks, community and entertainment sites, and anything other than search.
As Zach Rodgers notes in his story at ClickZ, the big three portals are still garnering a quarter of AARF's digital advertising dollars, handily beating out ad networks, community and entertainment sites, and anything other than search.
As Zach Rodgers notes in his story at ClickZ, the big three portals are still garnering a quarter of AARF's digital advertising dollars, handily beating out ad networks, community and entertainment sites, and anything other than search.
