SEO News

Ad Agency Exchange

  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    This mutually beneficial relationship will create access to clients of Yandex to bid for ad displays in DoubleClick Ad Exchange partners' inventories. Agency trading desks: Manages programmatic, bid-based media and audience buying.

  2. Why Search Agencies Should Tune Into the Display Buzz

    Choosing to purchase display through an ad exchange or DSP is a safe and smart investment in your display advertising offerings both now, and in the future. Let’s look at the size of the display opportunity, why search agencies are in a unique...

  3. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    Facebook Studio was launched in April, providing Facebook marketers with a case study-driven community to exchange best practices. Throughout 2011, Facebook repeatedly met with the agency world to discuss why social context ads can be effective, as...

  4. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    Meet the Buyers: Defining Quality in the Buying Experience" -- Chuck Moran, CMO of BURST Media, will moderate a discussion among leading New York City digital buyers about what they are looking for in an ad network or ad exchange.

  5. Twitter DM Insecurity, SEO Tips, Latest on Google, Yahoo & Bing - Search Week in Review for Oct. 9, 2010

    Microsoft Makes Headway in Ad Exchange Melee - ClickZ Search Agency Update: Industry People CTR in Ranking Algorithm; Golden Sporks By Danny Goodwin It's quite easy to use the Twitter API to access your personal information and obtain all the DMs...