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  1. Sponsored Article: Game on - Turning the Lights on With Viewability

    It’s game day for digital video – like today’s leading agencies, let’s show the fans how good this game can be. Because it is the world’s biggest agencies that understand the need for stadium lights. As an industry, we are hard at work trying to...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  3. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Television networks, providers, brands, and agencies must continue to unshackle themselves from dated business and advertising models and rediscover television as a new medium. This means planning television and digital together to tell stories...

  4. Win Earned, Owned and Even ‘Paid’ Links With Content

    It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad spend. But as digital grows up to become a competitor for those ad dollars it is also...

  5. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    Some of the world’s top advertisers and their agencies, including ZenithOptimedia, have been beta testing the product. Scrutinizing views is not enough – in a digital world, brands need to understand what drives consumers to engage with their content.

  6. Social PR Tips to Get Fit for 2013 Digital Marketing

    Digital marketing experts report that the majority of a company’s sales cycle today happens without a company’s participation; brands and agencies that “get it” will survive. Today’s healthy brands are doing press releases because they’re...

  7. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    Integrated agencies with strong digital arms will take their standard fare – bigger advertisers who really want an agency, and are willing to spend the bigger dollars. Digital only agencies will provide real innovation to their clients in order to...

  8. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    Though advertiser adoption of mobile-specific campaigns for either smartphone or tablet devices has been slower than user growth, consumers insatiable desire for the next best mobile gadget is forcing big brands, SMBs, and their agencies to not...