Google frames those payments as investments in training and in a trading platform at VivaKi, Publicis' digital advertising network which includes Razorfish, Digitas and Publicis' media-buying agencies.
Harnessing such platforms is inevitable for search marketing agencies, according to Performics, the search marketing arm of Publicis Groupe. Daina Middleton, CEO of Performics said: "More than a third of all respondents reported using a search...
Maurice Levy, chairman and CEO of Publicis Groupe CEOs of four ad agencies added their John Hancocks to the letter: The American Association of Advertising Agencies (AAAA) has written an open letter to the U.S.
Ayer's (later absorbed by Publicis) open contract, ad agencies were in the arbitrage business, maximizing the spread between what they were paid by advertisers and what they paid out to publishers. Ad agencies were the very first ad networks.
VivaKi, the Publicis Groupe operation that encompasses Starcom MediaVest Group, Zenith Optimedia and Digitas, will be among the first agencies to use Admira to help its clients plan and buy media when Admira rolls out later this year.
Google Will Not Kill the Agency Star, Says Publicis CEO Now, Google is courting agencies in an attempt to get them to divert those ad spends via Google ad products. They feel Google is just using the ad agencies to get to their clients, with an...
Elsewhere in lunacy, Maurice Levy, the chairman and chief executive of agency giant holding company Publicis Groupe, added that the deal would be "very positive. At the end of the day, big agencies might win, because buying search advertising from...
And Yahoo wasted no time sending out a press release regarding the new partnership with Publicis, perhaps in an attempt to compete with the news of Google's Ad Planner. Today, Publicis announced the launch of their new digital advertising...
Google Will Not Kill the Agency Star, Says Publicis CEOWhile the business model for advertising agencies needs change, Publicis CEO Maurice Levy says that agencies will adapt and not become obsolete. Levy says that agencies are the ones who develop...
Google Will Not Kill the Agency Star, Says Publicis CEOWhile the business model for advertising agencies needs change, Publicis CEO Maurice Levy says that agencies will adapt and not become obsolete. Levy says that agencies are the ones who develop...
Google's success in moving beyond the "self-serve" model will depend on the buy-in not only of global ad agencies like Publicis Groupe, but the AAAA clients who drive their decisions. The Google Publicis Digitas alliance will shape the future of...
Google CEO Eric Schmidt was in Paris this week to visit Maurice Levy, chairman and CEO of ad agency holding company Publicis. This collaboration, underway for over one year, is based on a shared vision of how new technologies can be used to improve...
