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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Global brands often use different local agencies that use various tools to manage the brand’s paid search efforts for that region, he says. One of the advantages of working with Marin is "you’ve got global ad spend managed in one consolidated...

  2. Sponsored Article: Game on - Turning the Lights on With Viewability

    Because it is the world’s biggest agencies that understand the need for stadium lights. It’s game day for digital video – like today’s leading agencies, let’s show the fans how good this game can be. VivaKi recently announced a partnership with...

  3. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    What the study found was that travel agencies had a significant and consistent presence in the PPC ad results when performing a search for a hotel’s brand name. But BrandVerity conducted a study to see just how many online travel agencies were...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...