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  1. Sponsored Article: Game on - Turning the Lights on With Viewability

    Because it is the world’s biggest agencies that understand the need for stadium lights. It’s game day for digital video – like today’s leading agencies, let’s show the fans how good this game can be. VivaKi recently announced a partnership with...

  2. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Marin looked at key performance indicators across U.S.advertisers and agencies that manage more than $5 billion in annualized paid search spend through the Marin platform. Marin released research findings this week that showed not surprisingly...

  3. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    What the study found was that travel agencies had a significant and consistent presence in the PPC ad results when performing a search for a hotel’s brand name. But BrandVerity conducted a study to see just how many online travel agencies were...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  5. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Television networks, providers, brands, and agencies must continue to unshackle themselves from dated business and advertising models and rediscover television as a new medium. He holds a Master’s degree in Computer Information Systems from Bentley...