Through what we’ve been terming content marketing, which is really something PR agencies and media agencies have been doing for decades, we can effectively reach our target demographic to raise awareness and interest in our clients’ business.
SEO agencies are result-oriented, technical, and data-driven marketers - a great foundation for expansion into emerging areas of local, mobile and social media optimization. Where ad spend goes, optimization spend will follow.
For the uninitiated, NewFronts is an annual event that connects digital marketers and agencies with online publishers. It has its roots in the television “upfronts,” where the television networks showcase their upcoming seasons to ad buyers in an...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
We get a lot of retailers who are trying to manage product listing ads but someone else is sending out their feed or there's agencies, a lot of AdWords agencies that are this program product listing ad's has kind of been thrust upon them from...
Instead, there is a toothless guideline entitled the Fair Information Practice Principles (FIPPs), which only applies to government agencies. With agencies like the FBI, CIA and NSA getting their data compromised, I'm a little hesitant to buy into...
In other words, Unruly Analytics is a real-time gauge for brands and agencies that want to know how well they are doing in social video. This new capability goes significantly beyond the useful information about how your ad is performing and who's...
Ad copy testing is one of the staples of good SEM agencies. Note: Always isolate keyword variance by using single keyword exact match; isolate ad position variance by keeping the bid constant; and make sure ads rotate evenly.
The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses, including online Yellow Pages and directory businesses, allowing them to add search engine marketing to their offerings in a cost-effective...
During the sales process, agencies often use their A-team to present their pitches. Agencies that have a large amount of clients tend to take short cuts to save time. While broad match can be an affective part of your agencies PPC strategy, it...
In a statement, Facebook said that the purchase of Atlas, whose software enables marketers and agencies to place and manage digital advertising campaigns, will help companies better measure the ROI of their digital media spend.
Television networks, providers, brands, and agencies must continue to unshackle themselves from dated business and advertising models and rediscover television as a new medium. He holds a Master’s degree in Computer Information Systems from Bentley...
There are two big risk factors for Marin's expansion, according to its S-1: an inability to further penetrate mobile and display ad management, and competition from agencies' in-house platforms, as well as third parties.
It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad spend. But as digital grows up to become a competitor for those ad dollars it is also...
This is a win for the vast majority of PPC advertisers who weren’t leveraging these features, but some “power users” of AdWords (agencies, for example) will probably find the change frustrating. I estimate that currently less than 5 percent of SMBs...
You might use external agencies, have numerous internal departments and ever-decreasing budgets that all form challenging obstacles. Put another way: If you have a high organic listing for a particular search term, your paid ad for that same term...
This shift, in combination with deeper knowledge of mobile purchase behaviors, will mark the tipping point for publishers, agencies, and companies as they more effectively monetize their mobile ad strategies with this high-value, ready-to-buy...
Some of the world’s top advertisers and their agencies, including ZenithOptimedia, have been beta testing the product. Sarah Wood, Unruly COO and co-founder, added, “A wildly successful video ad is usually seen as a black swan, an outlier that's...
Just look at agencies such as Duval Guillaume Modem, who created three of the top 20 most shared ads of 2012. Waterhouse says, "Across the campaigns that Unruly runs for top brands and their agencies, we’ve seen more videos watched and shared...
Search agencies like using bid management tools to manage client campaigns because of all of the advanced segmentation we like to promote in our accounts/campaigns. Google Ad Planner - Media Planning Tools
