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  1. Sponsored Article: Game on - Turning the Lights on With Viewability

    Because it is the world’s biggest agencies that understand the need for stadium lights. It’s game day for digital video – like today’s leading agencies, let’s show the fans how good this game can be. VivaKi recently announced a partnership with...

  2. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Marin looked at key performance indicators across U.S.advertisers and agencies that manage more than $5 billion in annualized paid search spend through the Marin platform. Marin released research findings this week that showed not surprisingly...

  3. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    What the study found was that travel agencies had a significant and consistent presence in the PPC ad results when performing a search for a hotel’s brand name. But BrandVerity conducted a study to see just how many online travel agencies were...

  4. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    First, Google has been making major steps to protect everyone's privacy, to prevent eavesdropping from government agencies throughout the world. What is Secure Search Google AdWords advertisers still have full access to the keywords on every ad...