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  1. Audience Targeting Strategies for LinkedIn Ads

    Age: “18-24” or “35-54” Unlike Facebook, where you determine the targeting at the ad level, within LinkedIn, your audience targeting is established at the campaign level. The current targeting options within LinkedIn are robust and well-suited to...

  2. Search Week in Review for Feb. 19, 2011

    Advertising Age How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter and Blogs? Google And Facebook Continue To Lead Referral Traffic For Videos On Media Sites - TechCrunch Rekindle the Romance With Your PPC Campaigns by...

  3. Better Targeting = Better Leads -- Demographics for SMBs

    Available ad targeting includes demographics such as age, gender, annual household income, ethnicity, and family size. You're able to target users via age and gender, which is somewhat less sophisticated than Google, but still useful for narrowing...