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Ad Age Demographic Bidding

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  1. Google AdWords for Video Launches with Improved Targeting on YouTube

    Demographic Targeting - Google’s new all-in-one privacy policy for all Google accounts means that advertisers can now target video ads by age and gender across all Google properties. The winners in the competitive bidding landscape of AdWords for...

  2. A Few adCenter Tricks For Halloween PPC Treats

    The key costume-buying demographic is a primarily female, age 25 to 49 group (with 70 percent of searchers falling into that age range). Be Careful with Ad Copy For those advertising on the term "sexy," it's important that you get your ad copy up...

  3. A Look at Demographic Bidding for AdWords

    At present advertisers with diverse ad groups within their content campaigns have only one option: split those campaigns into several smaller ones, each containing ad groups with similar demographic targets.

  4. Microsoft Adds More Tools for Search Marketers

    The adCenter platform offers advanced targeting, including geotargeting, dayparting, and demographic targeting. Anything they do using Microsoft products is very smart, and can put Google in its place," said Frank Watson, SEM director for Forex...

  5. Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

    Upon launch, adCenter distinguished itself from competitors by being the first to offer geographic, demographic and daypart targeting. This allows you to target based on (1) users in a specific geographic location, (2) users searching on specific...