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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. Google Analytics will give credit to conversions and ecommerce...

  2. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    This is why short-form, "sugar cube" apps like Instagram, Snapchat and Vine will come of age in 2014. The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed formats where...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. For a marketer, understanding that I searched for...

  4. 5 Ways to Localize Social to Boost Relevance and Exposure

    Age If a multi-location brand has already created pages for each of its locations and set up the “Locations” relationship on Facebook, it can still benefit from using this strategy to further target the messages it sends out by segmenting according...

  5. The United States of Google: Mapping Google Usage by State

    Median age The effect of each independent variable, for example, median household income and median age, is measured by holding other variables constant. As an advertising network that serves billions of online advertisements per month, Chitika...