With the release of "The New Digital Age: Reshaping the Future of People, Nations and Business", Eric Schmidt was quite busy. Advertisers will only pay for impressions when 50 percent of the ad is on screen for at least one second.
Even in this age of quality content management systems, the need for technical SEO remains. Rather than jettisoning their core competencies, SEOs should build upon their technical skills, result-orientation, and outsider status to define SEO for...
Images targeted to users under 18 must be appropriate for that age group. Is Your Facebook Ad Image Worthy of People’s Attention? Learn More: Facebook Ad Images Big Brand Facebook Ad Image #FAILs Facebook Ad Images – Tips for Killer Creative
Foursquare Planning to Offer Check-in Data to Target Ads on Other Platforms – Advertising Age Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users.
Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. Now that may require developing some mobile-specific strategies...
And all of the Ad Age Top 100 brands are now running campaigns on YouTube. Nielsen calls this group Generation C because they are not just defined by their age group, but by their connected behavior. YouTube is new getting more than 1 billion...
In an age of character constrained ad messages (95 for Google/Bing, 140 for Twitter, even fewer for Facebook), something as simple as “Buy Now! Every single tome on the subject of copywriting will tell you that your ad copy requires a singular call...
In the age of big data and analytics, it can be easy to forget that your campaign is ultimately only as good as your creative. The First Creative: The Display or SEM Ad Unit The role of the ad is not only to get the user to click, but also to set...
Top Trends shows most popular search queries by parameters such as time frame, gender, age, location, and category. It also provides the number of impressions for a time period with Average Bid and Average CPC for ad placements on the top and sides...
This report breaks down age groups s an idea: duplicate the whole campaign (campaign A) using Power Editor. Creative Analysis denotes reports for Facebook-related ad units and sponsored stories such as Page Post Ads, Page Post Like Story, Page Like...
We often don’t see these ideas perpetuated because they are good, but because we live in the age of resharing, retweeting, regurgitating and repurposing. Today they are taking up valuable real estate and possibly putting you at risk for a Google ad...
Around 2009 the software was starting to show it's age, suffering from downtime and bugs were creeping in. And, truthfully, to see the ad was like welcoming back an old friend. It was a Facebook ad for HitTail, saying SEO Is Dead, which got my...
In fact, one-third of the current population over the age of 65 has performed a search on their mobile device within the last 30 days and 78 percent of individuals who were exposed to an online video ad performed a branded search for the...
In the mobile age, consumers are relying on their mobile devices to search for local products and services, which presents a major opportunity for local businesses. So, it’s important to test and monitor your ad rankings to make sure your ads are...
For example, if your goal is to generate awareness of a new product targeted to women age 35-54, you might want to focus on Facebook ads. You’ll no doubt expect your new PPC manager to do keyword research, set up ad copy tests, manage bids, and...
The Novice works at a small company and is the only one under the age of 60. You may know the Oversharer from such tweets as ‘Just updated over 100 versions of ad text… thank god for Adwords Editor’ or such Facebook status updates as ‘OMG client...
While the vertical’s mobile user base is largely Caucasian males between 25-44 years of age with an annual income between $50,000 to $100,000, four primary user profiles emerged from the study: The automotive industry is experiencing a boom in...
With 234 million total cell phone owners in the U.S.age 13+), that leaves over 110 million cell phone users that have yet to migrate over from their feature phones. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day
Especially in an age of constant blogger solicitation, you need to stand out from other pitches by subtly qualifying yourself – meaning you need to prove that you deserve a presence on their site. Have Language or badges that say "ad free" or "blog...
Start by cutting for gender and age (for instance, keeping car insurance as the example, exclude everyone under 18 and over, say, 85). Search ads are made specifically for targeted keywords – for example, a good search ad for "California power of...
