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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. Google Analytics will give credit to conversions and ecommerce...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    It's no surprise that for the masses over the age of 30, hashtags are still a novelty. In the minutes following the ad, the Esurance Twitter account added more than 40,000 followers, more than doubling its followers in a matter of minutes.

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. For a marketer, understanding that I searched for...

  4. The Multi-Platform Majority Has Arrived. Are You Ready?

    Today, nearly 148 million Americans age 13 and older own smartphones and 72 million own tablets. It is also changing the way that marketers must approach their ad campaigns and how they think about reaching the right audiences in the right context...

  5. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    As an SMB in the digital age, your website represents your brand. When prospective customers visit your website after seeing a compelling television ad or finding your organization on Google, the website's role at this point is to enhance your...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Audience Data and Reporting will now make demographic data (age, gender, interests, etc.based on classifier Google has been working on for years. Display: The display-ad content and campaigns from which traffic originated

  7. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    Plus, in an age when Amazon reigns over many categories, acquiring, converting and cultivating net-new customers is the key to unlocking more revenue potential. Last click is a poor representation of the value of organic search given that consumers...

  8. 5 Ways to Localize Social to Boost Relevance and Exposure

    Age If a multi-location brand has already created pages for each of its locations and set up the “Locations” relationship on Facebook, it can still benefit from using this strategy to further target the messages it sends out by segmenting according...