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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons. Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive...

  2. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    SW: As the revolution of the music industry continues, artists are looking for new streams of revenue. Social video advertising - which sits at the intersection of social, mobile and video, the three hottest trends in digital marketing - has long...

  3. Twitter Launches Tailored Audiences Retargeting Product

    Twitter has moved fast to build and prove revenue since their IPO, most recently adding both custom timelines and enhanced mobile targeting in November. At that time, senior director of product – revenue Kevin Weil wrote, “Users won't see more ads...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Get to Know Google Mobile Ad Types to Better Connect When it Matters Most Among their mobile ad types, Google offers click-to-download, mobile ad sitelinks, click-to-call in-app ads, and extensions for offers, calls, location, and more.

  5. Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

    However, advertiser goals vary, so it will remain the advertiser's responsibility to determine whether the mobile traffic drives incremental revenue to the bottom line. Today Google AdWords released a mobile research study that concluded 88 percent...

  6. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    This stage is the marketer's inflection point when they realize that analyzing mobile app promotional results deeper in the purchase and revenue funnel is not only optimal, but necessary to satisfy the ROI requirements of their CMOs and CFOs.