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  1. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    That figure is also noteworthy because, for the first time, more ad revenue was generated via Internet advertising than broadcast television. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all Internet ad...

  2. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would be ROAS [return on ad spend], which is calculated as Revenue/Cost. The study showed a positive lift in average order value as well when...

  3. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    Advertising revenue per timeline view is defined by Twitter as the average amount of ad revenue per 1,000 timeline views. During the most recently closed quarter, average ad revenue per timeline view in the U.S.came in at $2.17, while the rest of...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Singer explained different types of conversions and the importance of tracking in a social context, as well, in an article for ClickZ: "Go beyond key performance indicators (KPIs) like followers and visitors, and even beyond macro conversions such...

  5. Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

    However, advertiser goals vary, so it will remain the advertiser's responsibility to determine whether the mobile traffic drives incremental revenue to the bottom line. This research is similar to a 2011 study which found that incremental ad clicks...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    My advice is to start from these core business objectives: Grow Revenue, Reduce Costs, and Improve Satisfaction. GOAL: Grow Revenue, Generate Leads, Acquire New Customers, Retain Customers qualified online social leads identified X _____% lead-to...

  7. Why Quality Score is One of the Least Important AdWords Metrics

    True, your ROI will “plummet” to maybe 150 percent, but you’ll still bring in a lot more revenue than one or two conversions per month at 500 percent or even 1,000 percent ROI. After discovering the right keywords, optimizing ad copy for those...