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  1. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to $19.3 billion worldwide - nearly doubling from the year prior. However, globally, there are stark contrasts in the type of ad formats...

  2. Search Revenues Hit $8.7 Billion in First Half of 2013

    Despite concerns about ad spend being down, the Interactive Advertising Bureau has released a report that makes the online advertising industry look fantastic. Revenue from search ads still continues to rise, despite concerns that changes to Google...

  3. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau (IAB). Key factors for the impressive increase in mobile advertising revenue are rising smartphone adoption/3G and 4G...

  4. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the Internet Advertising Bureau's 2012 report.

  5. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    The leisure travel industry spends $1.8 billion annually in online advertising, with 46 percent allocated to search advertising, according to the Internet Advertising Bureau (IAB). Again, in my own investigation I came across many landing pages...

  6. Search Still Leads Online Ad Spending

    According to the latest Internet Advertising Revenue Report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), search advertising made up 40 percent of the $16.9 billion spent in the U.S.for online advertising last year.