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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Advertising-wise, as traffic climbs the ad team sees the potential of boosting revenue. Then boom, the wave crashes, and takes a huge portion of those visits with it (including ad revenue). The site that was generating $200,000 per month could lose...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Search is continually growing as an important revenue source for e-commerce businesses. Any search term that matches to your site will show this user a relevant ad. If you only have a product live for a short period, this is a much more efficient...

  3. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    However, globally, there are stark contrasts in the type of ad formats driving revenue. And, with $8.85 billion in net revenue, Google came out on top globally when it comes to mobile ad revenue in 2013, according to eMarketer.

  4. Mobile Advertising Measurement: Winning the Long Game

    Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app), measuring the completion of the registration allows you to distinguish users who have a genuine interest in using...

  5. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. Users who clicked on both a search and social ad...