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  1. Mobile Advertising Measurement: Winning the Long Game

    Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app), measuring the completion of the registration allows you to distinguish users who have a genuine interest in using...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. Users who clicked on both a search and social ad...

  3. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  4. Social Advertising Revenues Forecast to Grow 31% in 2014

    With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see increases year-over-year in ad revenue. Marketing research firm eMarketer recently published revenue number for 2012 and...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons. Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive...

  6. 5 Social Media Advertising Trends to Watch for in 2014

    Ad revenue = happy shareholders. With mass-appeal and adoption comes the added responsibility of creating revenue. Throughout 2013 and leading up to the IPO Twitter successfully overhauled the advertising interface and targeting functionality...