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  1. Know Your Platforms: AdWords vs. AdWords Express

    This platform is ideal for businesses that have their own website, and campaigns with a lot of moving parts – i.e.multiple landing pages, a variety of creative ad formats, etc. AdWords: If you’ve got the time to manage online campaigns – ideally an...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to create, manage, and optimize PPC campaigns. Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex...

  3. Conquering Content Marketing, Step 5: Measurement

    According to Marketing Sherpa's 2013 analytics research, 96 percent of markets have analytics data setup on their campaigns. I'd like them to share the best submitted images and video every 15 minutes or so, and I want to see all the metrics: likes...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    The same is true with smaller campaigns – insights lead to better media campaigns and better value exchange for consumers. It's ad season for brands as the Super Bowl is less than one week away. This is the time when the ad world is paying close...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. YouTube is already killing it with their video ad campaign product. This ad unit is still in testing at Facebook and the video plays on silent – so the impact won...