Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs of real-time bidding (RTB). Even offline transactional data can now be onboarded into online retargeting campaigns, a...
A significant part of that business involves being able to monitor the success of mobile ad campaigns at the level of the individual user in order to be more accurate in providing ad content more likely to trigger a conversion or sale.
And all of the Ad Age Top 100 brands are now running campaigns on YouTube. This generation is defined by the Internet, mobile, and social – consuming content when and where they want. According to Nielsen Mobile Insights Survey, Q4 2012, young...
In addition to the common filtering attributes throughout the site, the Creative Sandbox section also enables a search for campaigns based on a brand or agency that submitted work. The Creative Sandbox link in the main navigation leads to the...
When it comes to calculating "wins" for campaigns, these two formulas are most commonly used: Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. Advertising (ad impressions, clicks, traffic)
Analyzing available data based on time of day and day of week means more informed and less wasteful mobile campaigns. As you develop your audience-focused mobile campaigns, it's important to remember that mobile context is always changing.
Will they incorporate online and offline campaigns more effectively and improve the effectiveness of their Super Bowl ad expenditures? US advertisers spent $180 billion in 2012, but directed only 2 percent of that spend into mobile advertising...
Its milestone campaigns include: T-Mobile’s Life’s for Sharing series, Evian’s global Roller Babies hit, Old Spice’s Man Your Man Could Smell Like campaign, and Coca-Cola’s Happiness series. Using a proprietary Media Engagement and Measurement...
I know that I won’t be targeting mobile devices for any of my Twitter advertising campaigns because I can get a better cost per lead by targeting desktop devices only. One of the targeting options for Twitter advertising campaigns is device targeting.
A trap that marketers fall into is building CPC campaigns with an ideal, researched, target in mind, throwing money at the thing and then hoping for the best. Monitor, Refine and Kill Off Your CPC Campaigns
Waterhouse says, "Across the campaigns that Unruly runs for top brands and their agencies, we’ve seen more videos watched and shared across mobile and tablet devices than ever before due to the rise in smartphone ownership and high speed mobile...
If you're already testing mobile PPC, take it to the next level by incorporating display banners, mobile ad extensions, and fine-tuning conversion rates from mobile device sources. Very tight and specific campaigns/keywords structure.
Mobile and local ad revenue outlook Global and mobile search ad spends tops 3.2 billion in 2011 Optimizing search campaigns across multiple search types and in multiple formats was the clear message sent from Google - on how to optimize for Google.
Janel Landis Laravie Founder, Chacka Marketing, offers this social PR tip: Everyone knows that they need to incorporate special offers and promos into their paid search campaigns, but don’t forget about positive and negative PR.
Google: Create targets for your Dynamic Search Ad campaigns. Mobile App Extensions The startup’s proprietary algorithms automatically pick the creative parts of a display ad (images, colors, text) in real-time determined by like geographic location...
Just as mobile is an increasingly important part of the marketing mix, all secondary actions must be included in the conversation to ensure campaigns are built and held to more appropriate, performance-driven benchmarks that take full advantage of...
These campaigns don’t require keywords or text, but are directly linked to a Google Merchant Center account. The new offer extensions appear in the ad content and are specific to coupons, discounts, rebates, etc.
Successful mobile advertising campaigns can no longer take a one-size-fits-all approach. Mobile marketers should ensure their campaigns include phone numbers, location info and maps as most consumers want to connect with the business before making...
