YouTube's Ad Leaderboard joins the Mashable Global Ads Chart, which is powered by Unruly, and the Visible Measures Top 10 Viral Video Ad Campaigns Chart, which is published on Advertising Age. April also saw the first non-English language ad to...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Specifically, layering digital video on top of TV campaigns can continue to build substantial incremental reach after the TV reach curves have flattened. It has its roots in the television “upfronts,” where the television networks showcase their...
Brands can now benchmark the success of their individual video campaigns or calculate their total share of voice versus their competitors. Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad...
Bing hits back on AdWords enhanced campaigns. Enhanced Campaigns, Bing Ads and Advertiser Choice – Bing Ads Blog Optimizing Local Search Campaigns - ClickZ Google will take 73.7 percent of U.S.search ad revenues, while Microsoft will reach 9.3...
Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs of real-time bidding (RTB). Even offline transactional data can now be onboarded into online retargeting campaigns, a...
One Channel's new features also allow for increased opportunities to optimize your video PPC campaigns. Unless selected otherwise while setting up the ad, video playback for TrueView In-Search ads previously defaulted to the video Watch Page.
The number of companies executing outreach campaigns is rising by the day. Executing successful outreach campaigns is a sure-fire way to drive continual organic performance long term. Looking for additional outreach ideas and don’t have any display...
A significant part of that business involves being able to monitor the success of mobile ad campaigns at the level of the individual user in order to be more accurate in providing ad content more likely to trigger a conversion or sale.
And all of the Ad Age Top 100 brands are now running campaigns on YouTube. YouTube's milestone is important to more than 1 million content creators from over 30 countries around the world who are earning money from their YouTube videos as well as...
In addition to the common filtering attributes throughout the site, the Creative Sandbox section also enables a search for campaigns based on a brand or agency that submitted work. The Creative Sandbox link in the main navigation leads to the...
However, I would also suggest that they're probably not running their branded PPC campaigns all that well if they come to this conclusion. A paid ad gives advertiser full control over messaging, promotions, and driving to specific content landing...
In order to compete and drive strong ROI, you will have to run your PLA campaigns much like you run your SEM campaigns today. Even though it might seem like a convenient strategy today, beware the feeds provider that tells you they are qualified to...
Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. When it comes to calculating "wins" for campaigns, these two formulas are most commonly used: Advertising (ad impressions, clicks, traffic)
Analyzing available data based on time of day and day of week means more informed and less wasteful mobile campaigns. As you develop your audience-focused mobile campaigns, it's important to remember that mobile context is always changing.
Digital marketing is about much more than simply links of course but for the sake of this post I want to concentrate on how such a structure can help us maximize the value of the content marketing campaigns we plan.
Today, we’re helping brands further understand the impact of their campaigns by bringing three new measurement features to AdWords for video that make reporting more consistent with other media, more goal-oriented and just plain prettier.
Will they incorporate online and offline campaigns more effectively and improve the effectiveness of their Super Bowl ad expenditures? US advertisers spent $180 billion in 2012, but directed only 2 percent of that spend into mobile advertising...
Using a proprietary Media Engagement and Measurement Engine (MEME), Unruly has delivered, tracked and audited 1.65 billion video views, across more than 2,000 successful social video campaigns, for more than 400 brands since 2007.
When maximizing the performance of your Twitter advertising, be sure to take a scientific approach for testing your campaigns to determine what works and what doesn’t for driving down spend. One of the targeting options for Twitter advertising...
