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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the Interactive Advertising Bureau (IAB) and PwC. For the first time in the study’s history, mobile ad revenues...

  2. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to $19.3 billion worldwide - nearly doubling from the year prior. However, globally, there are stark contrasts in the type of ad formats...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    The Interactive Advertising Bureau created an open RTB protocol, which is what the RTB functionality is based on. These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad space from...

  5. Search Revenues Hit $8.7 Billion in First Half of 2013

    Despite concerns about ad spend being down, the Interactive Advertising Bureau has released a report that makes the online advertising industry look fantastic. Revenue from search ads still continues to rise, despite concerns that changes to Google...

  6. The United States of Google: Mapping Google Usage by State

    The data for all independent variables in this research was collected from the most recent Census, the American Community Survey (ACS) and the Bureau of Labor Statistics. As an advertising network that serves billions of online advertisements per...

  7. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau (IAB). Key factors for the impressive increase in mobile advertising revenue are rising smartphone adoption/3G and 4G...

  8. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the Internet Advertising Bureau's 2012 report.

  9. How Big Data is Fundamentally Changing Local Search

    Several of the forward-looking legacy players in the local search field, including Google, Yelp, Citysearch (via CityGrid) and several Better Business Bureau’s (e.g. In this paradigm, monetization strategies typically involved ad-driven models (e.g.