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  1. How Vine Has Changed the Video Landscape in Just 12 Months

    Vine.co gets more than 4.5 million unique visitors, over 6.8 million visits, and north of 21.1 million page views a month, according to Compete PRO. But digital marketers can expect to see views being added as a benchmark for success in 2014.

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views, Installs, New Users,and Installs resulting from Google Search (including Google Organic) through an exclusive view into the Google Play Store...

  3. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    Advertising revenue per timeline view is defined by Twitter as the average amount of ad revenue per 1,000 timeline views. While Twitter’s initial public offering is expected to be among the largest of tech firms this year, its business is but a...

  4. 10 Google Analytics Custom Events That Track the Untrackable

    Action: Think of actions as the verbs that correspond to how people interact with what you're tracking (e.g.plays, views, clicks, etc. Tracking Affiliate Ad Clicks Examples of these would be referral programs, ad deals, and any other cases in which...

  5. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    It currently has more than 6.1 million views and over 1.6 million shares. The ad is unusual in that it has enjoyed a peak in shares every Wednesday since launch, continuing to spread GEICO’s message long after a normal ad’s social interactions...