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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. An inherent shift is happening and marketers should begin...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    In the minutes following the ad, the Esurance Twitter account added more than 40,000 followers, more than doubling its followers in a matter of minutes. Following the Super Bowl, Esurance ran an ad promoting the hashtag #esurancesave30.

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Get to Know Google Mobile Ad Types to Better Connect When it Matters Most Among their mobile ad types, Google offers click-to-download, mobile ad sitelinks, click-to-call in-app ads, and extensions for offers, calls, location, and more.