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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The only way to monetize this data is if you can compare to your account structure and find better themed ad groups that drive up the quality score and lower your CPC. How do they organize their keyword grouping and is there a better way to drive...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    CPC is calculated using the formula of [Ad Rank of the ad below yours / Quality Score + $0.01]. However, our research shows that your quality score is impacted primarily by the CTR of your keywords/ads relative to the expected CTR for your current...

  3. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Certainly there is much to learn from the likes of these modern content farms, but what basic tenets should rule your quality assurance process? If you try for a purely quantity-based approach, people are likely to bounce so quickly it could affect...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    If you can have a few quality interaction that can easily multiply to create lasting value. It's ad season for brands as the Super Bowl is less than one week away. This is the time when the ad world is paying close attention to those companies who...

  5. 7 Content Marketing Tips to Recover From Google Penguin

    Roughly 10 high quality links per month for eight months recovered them from Penguin. By focusing on link building and link attraction techniques that put the focus on referral traffic, leads, and branding, we were able to fully recover their site...

  6. PPC Management Operations: The Ultimate Guide

    If the ROI and quality score for the keyword is healthy, you can often just leave it be. Quality Score Reports Sometimes when accounts have been poorly managed, the quality score will remain low for some time – even if you're doing everything right...

  7. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    After all, if this home builder can't afford to build a decent website, how can they build a quality house? However, the questions are had the builder used a website-first marketing strategy and invested in a better quality website, how many more...

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Should it then be as important to match the investment in creating a quality website, content and user experience for organic search customers with equal analysis and action? There was no mention at all of Google Webmaster tools in this keynote...

  9. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Suboptimal ad relevancy and quality score. Improved relevance helps improve your click-through rate (CTR) and quality score. WordStream's research showed that businesses with lower quality scores saw their cost-per-click increased by up to 400...