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  1. Why Quality Score is One of the Least Important AdWords Metrics

    And AdWords educators and consultants encourage this obsession by writing myriad blog posts deconstructing Google’s ad rank algorithm. After discovering the right keywords, optimizing ad copy for those keywords, and pairing them with the right...

  2. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    If you want prime real estate there, you’re either going to have to dish out some exceptionally relevant content or buy your spot through ad campaigns. Your greatest sources of natural links will come from engaged members of your community whether...