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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. Image Credit: http://blog.smartbear.com/wp-content...

  2. 26 Free Must-Have Tools for PPC Success

    It'll show search volume, create ad groups, and provide demographic data – all in Excel. They don't tell you what happens after the ad click. I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. Using the inverse of the previous example, marketers can also retarget visitors who have come to...