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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category, etc.can assign parameters using this column, such as Best Seller or Greater than $60. Google Product Ads use AdWords_labels in your inventory...

  2. 5 Fast Facts about the EU's Privacy Ruling on Google

    With its sophisticated algorithms and ad targeting filters, Google is a "controller" of information. On May 13, the European Court of Justice (ECJ), the highest court in Europe, ruled against Google in a landmark privacy case, asserting that EU...