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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. In the early stages of online advertising, targeting...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Your search ad appears and a user clicks on it It's an easy way to remarket across ad exchanges and allows you to leverage cross-engine signals using a tagless workflow. By using this feature in DoubleClick Search (DS), you are able to retarget...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category, etc.can assign parameters using this column, such as Best Seller or Greater than $60. Google Product Ads use AdWords_labels in your inventory...