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  1. Delving Into the Auction Insights Report

    Top-of-page percent – the proportion of time your ad appeared at the top of the page, above the search results. Position above rate – how often participants were shown in an ad position above you. The first great update to this report in June 2013...

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    What ad copy needs to be changed to reflect only current offers? I know all of our brands and teams have been planning already for months and are now just fine-tuning their plans for success. The National Retail Federation is forecasting the...

  3. Secret Sauce LoMo Tips for More PPC Sales

    Write ad text that highlights mobile-specific specials or deals Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic.

  4. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    The most surprising points beyond that are the higher percentage in position 4 vs.on mobile, which seems to be related to user behavior (aka fat thumb scrolling) and the higher percentages for position 10 vs.both desktop and mobile) that further...

  5. Disney Dominates Halloween Keyword Ad Spend

    AdGooroo's study found that 31 percent of all paid search ad spend by online retailers for the Halloween keyword group was for a Disney-related search term. Disney characters still reign supreme when it comes to Halloween costumes for children and...

  6. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Sure, everyone has goals and the ad team has their own. But that can lead to aggressive ad tactics that put websites at risk. So, you have a surge in visits from Google organic and many of those users are experiencing deceptive or aggressive ad...

  7. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Adjust your ad copy, keywords, and bids to match your expected return on investment (ROI). Ad test cleanup. Review all of your ad tests and pause any losing ads. New ad copy writing. So often, ad copy tests are done on the fly – one ad is beating...

  8. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. The goal of these "lessons" is to help you use what...

  9. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Sure, you can pay more for a more prominent placement, but you can often achieve the same goal for free by writing an ad that cuts through the clutter on the page. What kind of ad would cut through the clutter?

  10. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    The last thing you want to do is drive users from Google organic to thin pages, broken pages, pages with serious ad problems, etc. You don’t want to find a bunch of low-quality landing pages, blank pages, thin content, heavy ad problems, technical...