Unfortunately, a lot of the data that we are used to seeing from the Keyword Tool hasn't been integrated into the Keyword Planner, such as the ad share statistics. Google says they are working on adding a new column to give insight into ad...
The ability to vary sitelinks at the ad group level and schedule their rotation enables much richer ad experiences. Pundits said that it was a sign that their empire was sure to crumble. Who was Google to treat advertisers and agencies this shabbily?
One of their concerns is the fact that paid ads and ad blocks aren't clearly shown to be paid advertisement, with the labels that have significantly smaller text, or that are more he then on the top right corner of an ad block as opposed to the...
If you happen to ad groups that drive a significant amount of traffic compared to others, I'd expect to see them quite often. This often includes reviewing which keywords drove the most traffic, how that new ad text you created is performing, and...
That's why it's a good idea to include product prices in your ad copy – to prevent clicks from tire-kickers who are clicking on ads to compare prices, with no intention to purchase at that moment. Including the price in the ad precludes clicks from...
Mobile video consumption tripled in 2012; video is the fastest growing ad format worldwide and Vine is changing the social video landscape, six seconds at a time. Today, new data from Unruly Media has found the number of tweets containing a 6...
These vendors will set you up with a website, a local ad or marketing campaign, and some kind of local off-site page presence for a monthly fee, all you need to do is give them a call and a credit card number.
Flexible bid strategies are rules set to optimize bids around a specified goal at the campaign, ad group or keyword level. It is flexible as in you can reuse the same strategy across multiple campaigns, ad groups or keywords.
You're also creating that one‐to‐one relationship where the ad copy, the keyword, and the landing page are all in alignment.percent of queries in the U.S.have 3 or more words and that number is rising.
It is worth noting that not all advertisers will see sitelink extensions due to a variety of reasons such as quality score, positioning, landing page quality, other ad extensions within the same campaign, search terms used, and the relevance of...
New findings from online ad network Chitika confirm it's anything but lonely at the top. For this study, Chitika examined tens of millions of online ad impressions where the user was referred to the page via a Google search.
Top 10 Video Ad Properties by Video Ads Viewed In May, BrightRoll Platform ranked #1 with 2.6 billion ad impressions. Google Sites came in second with nearly 2.6 billion ads, followed by LiveRail.com with 2.1 billion, Adap.tv with 2.1 billion, Hulu...
In keeping with the goal of streamlining our ad products, starting in July advertisers will no longer be able to buy sponsored results,” Facebook told Inside Facebook. Facebook recently announced it was going to simplify its advertising options due...
With Enhanced Campaigns, MBAs control how much mobile ad spend is allocated versus desktops/laptops and tablets,” writes Sid Shah, Director of Business Analytics for Advertising Solutions at Adobe, “therefore, it is imperative for MBAs to be set...
The search giant made $32.73 billion in net digital ad revenue in 2012, equivalent to nearly 31.5 percent of total worldwide digital ad spending that year,” eMarketer said in its report. Google will take home more than half of all mobile...
Gagnon then jumps into ad conversions and landing page success. They analyzed various ad copy in several different industries to determine what words in ad copy drive better performance and better quality.
This will also have the added bonus that it will get more Twitter users familiar with their advertising, since you need to login to the ad platform in order to access analytics data. Even if a small percentage of users test Twitter ads or tell...
Health Insurance: When describing value, use the word "Affordable" in the ad title, and avoid the word "Savings". It covered more than 300 million ad impressions over a 30-day period in the travel industry.
Allows your ad to show for searches that include the exact phrase and possibly includes other words as well. Allows your ad to show for searches that match the exact phrase exclusively in that order, no other words.
During a tour of the new lab last week, Cat Jones, Unruly's Director of Product Innovation, said, "Video is the world's fastest-growing ad format in terms of ad spend, so it's really important that brands have their fingers on the pulse and...
