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  1. Google Active View Format Gets Accreditation

    Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...

  2. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    They did a brilliant job with their Super Bowl ad that not only effectively showcased their different search features, but had an effective emotional hook that the audience related to, resulting in almost 7 million views of the ad just on YouTube.

  3. A 7-Step Landing Page Template to Convert Prospects into Leads

    Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...

  4. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Your site visitors may click a display ad, perform an organic search, see a blog post or review or find an affiliate link. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution...

  5. Rise of the New School SEO Professional

    Where ad spend goes, optimization spend will follow. Local Search: Ad spend on local search is projected to grow from $1.2 billion to $9 billion by 2017. SEO professionals are watching with a gleam in their eye as users move into a multi-device...

  6. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    Tailoring mobile ad strategies to reflect each country’s distinct mobile user populations is more important than ever. Since local relevance is a high priority for mobile users in both geographies, advertisers that include local cues like location...