Twitter's self-serve ad platform is now available to all U.S.users, rather than just on an invitation-only basis. The social media platform has also added enhancements designed to help advertisers better analyze and manage their ad campaigns.
Dinan cites local relevance as a primary reason for mobile ad engagement. Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S. This, according to findings in the 2013 Mobile Path-to...
For more on meta descriptions, see our posts "Crafting Your Ad For Google Organic" nd "How To Use HTML Meta Tags". In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters...
Ad copy testing is one of the basic tenets of PPC advertising. The ability to test several ad variations at once is valuable to advertisers. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all.
Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...
Content Marketing Tactics from the Trenches: How to Execute a Blog really is and why most ad impressions are wasted spend, and overcome common challenges faced by the search marketer, such as view-through measurement and display creative.
They did a brilliant job with their Super Bowl ad that not only effectively showcased their different search features, but had an effective emotional hook that the audience related to, resulting in almost 7 million views of the ad just on YouTube.
Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
Advertisers will only pay for impressions when 50 percent of the ad is on screen for at least one second. Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation...
In the U.S.they grabbed 9 percent of clicks against 5 percent of ad spend. He adds that social ad platforms including Facebook Exchange are taking budget from other ad exchanges and networks. Has search lost its luster?
They present this data via the Facebook Ad Creation Tool. To the world outside of your colleagues, clients, and partners, your website is your company. It's the digital reflection of your brand. Launching a new website isn't just about updating...
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.
Your site visitors may click a display ad, perform an organic search, see a blog post or review or find an affiliate link. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution...
Where ad spend goes, optimization spend will follow. Local Search: Ad spend on local search is projected to grow from $1.2 billion to $9 billion by 2017. SEO professionals are watching with a gleam in their eye as users move into a multi-device...
Tailoring mobile ad strategies to reflect each country’s distinct mobile user populations is more important than ever. Since local relevance is a high priority for mobile users in both geographies, advertisers that include local cues like location...
This is a bit of guidance about your ad. These are filters to determine which group of products should be eligible in this ad group. There are also no ad positions. You need to create a campaign that contains ad groups but no ads or keywords.
MJ: There has been a lot of chatter about "real time marketing" recently in the context of the Oreo ad during the Super Bowl blackout. RG: The Oreo ad created by 360i during the Super Bowl blackout was a great example of spontaneous real-time...
It has its roots in the television “upfronts,” where the television networks showcase their upcoming seasons to ad buyers in an attempt to sell as much premium ad space as possible, as early as possible.
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
That's not to ignore its already woken status as an 800 pound gorilla in general; but because its local ad monetization has stalled out for the past few years. How this translates to ad dollars continues to be the big question, as it's inherently...
