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  1. Target Adds Product Search to App in Time for Black Friday

    Target has already released its Black Friday preview ad, which will give Black Friday fanatics a jump-start on their planning. After glancing through the Black Friday preview ad, I immediately spotted the Xbox One bundle with Assassin’s Creed.

  2. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your competition. Rather, you should always split test any change to your ad...

  3. Bing Adds Auction Insights to Web Interface

    Auction Insights data becomes available when a marketer's campaign, ad group, or keyword of interest has met a minimum threshold of activity. Insights from ad auctions will empower you to make smarter decisions and stay competitive in the dynamic...

  4. 3 Lessons Social Advertisers Can Learn From Search Marketing

    This way you can avoid clogging your owned assets with posts simply meant for ad testing. To be more discreet with testing, consider implementing ad types that that don’t require the promotion of existing organic content – on Facebook these are...

  5. How Can SEOs Sell "Shiny, Sexy" Search?

    Many brands still fail to understand the importance of search, according to an ad:tech New York panel discussion focused on SEO. So how can SEOs and search marketers get clients to realize its validity?

  6. 5 AdWords Optimization Checkpoints You May Be Missing

    Ad Rotation By default ad rotation is based on clicks, so AdWords will serve ads with the most clicks more often. Ad rotation is in setting under advanced settings, ad delivery at the campaign level, and applies to all ads in that campaign.

  7. Delving Into the Auction Insights Report

    Top-of-page percent – the proportion of time your ad appeared at the top of the page, above the search results. Position above rate – how often participants were shown in an ad position above you. The first great update to this report in June 2013...

  8. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to research from Covario, a San Diego, California search marketing agency. The quarterly analysis - which covers Covario clients in...

  9. 4 Pitfalls to Avoid Heading Into the Holidays

    What ad copy needs to be changed to reflect only current offers? I know all of our brands and teams have been planning already for months and are now just fine-tuning their plans for success. The National Retail Federation is forecasting the...