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Mamma.com's Patrick Hopf describes strategies and tactics to combat PPC fraud. Winners Don't Take All: Link Popularity for the Rest of Us SearchDay, Apr.http://searchenginewatch.com/searchday/02/sd0417-nec-winners.html Though a small number of...
Mamma.com's Patrick Hopf describes strategies and tactics to combat PPC fraud. Patrick Hopf is Vice President, Business Development for metasearch engine Mamma.com, and has led the company's search result placement program since its conception.
