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Actual Search Trademark Law

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  1. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Advanced Systems Concepts, Inc.that buying ads based on a competitor's name doesn't violate trademark law. At issue: whether the sale of trademarked search keywords to the company’s competitors for sponsored links makes Google liable for trademark...

  2. Trademark Law - What Search Marketers Should Know, Part 1

    Intellectual property attorneys widely consider U.S.trademark law to be well behind the advances in Web and search technology. With a growing number of trademark infringement lawsuits against search engines, and a general ignorance by state and...

  3. Copyright Law: What Search Marketers Should Know (Part 1)

    People need to understand that for most Web site content on the Internet– original articles, text, videos, music, images, etc.somebody probably owns the copyright to that content.explains Clarke Walton, trademark attorney for the Walton Law Firm...

  4. Search Engine Forums Spotlight

    Trademark law is one of the 2 major sore points on any PPC [pay per click” system (click fraud being the other), and until the search engines, TM owners and courts figure out a commonly accepted group of guidelines it will continue to be.

  5. Copyrights, Trademarks and Search Engines

    Text content is not the only content that can be copyright or trademark protected under the law. This issue might be going through appeals and cases in other courts dealing with the different aspects of trademark law.

  6. Search Engines and Legal Issues

    But what's happening at American Blinds is completely, in my opinion, making trademark law more confusing than it is now. Trademark registration is much easier than copyright registration. You don't have to have a registered trademark to receive...