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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots, and other web spiders? Toward the bottom of the options, just before Site Search Settings, you'll find a small heading for Bot...

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    So, I’ve crafted some offline scenarios based on actual Panda hits that can hopefully get important points across (without focusing on Web or SEO lingo). My offline analogies are tied to actual Panda hits, so my hope is that you can compare these...

  3. EU Commissioner Hints at YouTube Probe After Google Investigation

    The Google investigation has been going on since 2011, with the European Commission (EC) rejecting multiple proposals for search concessions from Google. The use of Google's dominant position in search to push other services – eg Google+ and...

  4. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    It's so easy to think about average position, keywords, match types, bids, etc.that too often brands forget about what the ultimate purpose of running a paid search program is for them. After all, average position masks your actual position that is...