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  1. Last-Minute SEO - Here Come the Holidays!

    Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to the user intent and specificity. Paid methods are items such as Google AdWords (the sections of the search...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Google suggests paying close attention to items marked as high priority in their tool, while making it a point to prioritize the easier to implement options. Looking at the actual live search results page can also provide the context of current...

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Getting on the right path quickly with Panda recovery is critically important and can make sure that valuable action items are being completed on a regular basis. I recommend implementing Adjusted Bounce Rate (ABR) to get a better view of actual...

  4. Google in 1998: New Easter Egg Takes You Back in Time

    Sadly, you can't do an actual search on 1998 Google. While you can't do a search in the old school Google, it is amazing to see how far the search engine has advanced from the 10 blue links to more dynamic search engine, providing universal search...