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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    As illustrated by the six degrees of separation from actor Kevin Bacon phenomenon, you never know who your friend's friends are. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that...

  2. Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

    It shifts the balance of power away from Orkut, a social networking site that is owned and operated by Google; Blogger, a blog-publishing service which was bought by Google in 2003; and MySpace, a social networking service with a strong music...

  3. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Oh, and apparently the actor Burt Reynolds might be related to flu symptoms in some manner; he's searched for almost as much. It's about that time; we're beginning to move out of the dreaded winter season and into warmer weather and actual daylight...

  4. Six Degrees of Kevin Bacon Comes to Google: Search for Any Actor’s ‘Bacon Number’

    Google now provides answers when you search for an actor's Bacon Number, which is the number of connections between Kevin Bacon and the actor in your query. If you query "bacon number" (no quotes) before any actor's name, Google will provide you...

  5. What 'Doctor Who' Can Teach Search Marketers

    Rather than end this popular show, the producers decided that they may as well give the Doctor the ability to change his appearance, and hired a new actor to fill the role – Patrick Troughton. Each actor has played the role of the Doctor in the...