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  1. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Log into YouTube. Log into the Google Catalog dashboard and go to the edit screen for the catalog to which the video is going to be added. Once you have annotated the catalog with the video you may log out of Google Catalogs.

  2. 5 Ways to Improve Social Engagement in Mobile Apps

    We also try to visually promote this idea by giving the Facebook log-in the BOB treatment (“big orange button”) The argument for automatically posting to user’s activity feed is simple: friends of the user will see the feed and instantly be exposed...

  3. Facebook Privacy Lawsuit Seeks $15 Billion

    Shortly after the report surfaced, Facebook issued an update to correct the issue and prevent the site from tracking activity when users log out of their accounts. The lawsuit, filed in the Northern California District Court, alleged that the...

  4. How to Make PPC Count Without Conversion Tracking

    Imagine for a second a PPC advertiser’s worst nightmare: You log into AdWords and your keywords, ads and campaigns all have zeros in the conversion stat column! A side benefit of this activity is that you might actually find ‘positive’ queries that...

  5. Facebook’s Cookiegate: Controversial Tracking Cookie is Back

    This action log, it says, will contain information from third-party sites as well as data collected from ad clicks. The patent refers numerous times to “action log 160,” a collection of user data collected not only through their actions and posts...