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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you hover over the icons in the lower right corner of a post with a high plus count, you will see that you have the option to click and see the activity on that post. As you go through this process, don't forget to engage with the new content...

  2. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Those clickable headlines and quizzes you see in your Facebook News Feed are driving a considerable amount of click-through activity to BuzzFeed, both online and through mobile. One of the more compelling stories in digital media over the past year...

  3. 4 Ways to Expand PLA Success in 2014

    With an integrated search program in place, marketers should consider expanding to an even more holistic view that includes social activity. As mentioned in my last column, behavioral data collected through PLA activity can be used to influence...

  4. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    With Twitter Analytics you can track timeline activity, including tweets that were favorited, retweeted, and replied to. Simply enter your search term or hashtag and allow TweetReach to search for the tweets to tell you reach, exposure, activity...