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  1. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    If you haven’t already done so and start monitoring activity via a platform such as Tweetdeck. Upload an image with a news tweet to stand out in the Twitter feed. Tweet from a Pitch and it'll render a summary in the Twitter feed - check it out.

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    Well, if you know how often a typical SEO/PPC lead is going back to Google and using a particular search term to reconnect with your service or product, you can then attribute this lead back to a particular marketing activity which focuses on...

  3. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    So plan accordingly and schedule outreach for peak activity periods to increase response rates. There’s a university level feed, with more campus-wide news, and each college or school within that university generally has a dedicated news page that...

  4. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    The Google Catalogs dashboard has an Analytics tab which takes the publisher to a series of exportable line graphs showing activity on all of the publisher’s catalogs. If the video doesn't show up when searching in the video tab, just wait a little...

  5. 5 Ways to Improve Social Engagement in Mobile Apps

    Reassuring users that we won’t spam their activity feed. The argument for automatically posting to user’s activity feed is simple: friends of the user will see the feed and instantly be exposed to the brand, which can go a long way in accelerating...

  6. 5 Facebook Timeline Brand Page User Insights and Tips for Marketers [Study]

    If this activity feed showed recent friend activity, users were more likely to interact with it. A new eye tracking study by SimpleUsability, in which they play back activity to the user and have them recall their thought process, highlights a...