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  1. Mobile Advertising Measurement: Winning the Long Game

    An example would be a hotel app that wants users to purchase a hotel reservation. Acquiring quality users is one of the biggest objectives of long-term campaigns. Long-term campaigns are designed to acquire quality, long-term users that remain...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Don't Forget You Want Real Active Users Whether they commented, +1'd, or shared, that list of users is actively engaged and very interested in similar content. Users that have taken the time to add a photo of themselves and a little biographical...

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    But this understates Vine's actual reach because after instantly posting videos on Vine.co, most users then share their Vines to Twitter and Facebook. Whether it's a monetization strategy in the form of native in-feed ads or expanded content...