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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    The content needs to provide exceptional value to end users and typically has to dive much deeper than marketing content usually does. But anyone in the company who is active in social media should be encouraged to share the campaign content with...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Using country flags, or utilizing an easy-to-navigate map page will help your users. The Adidas @brazuca Twitter handle grew more than 600 percent during the course of the games, ending with nearly 3 million global followers and about 1 million...

  3. Mobile Advertising Measurement: Winning the Long Game

    An example would be a hotel app that wants users to purchase a hotel reservation. Acquiring quality users is one of the biggest objectives of long-term campaigns. Long-term campaigns are designed to acquire quality, long-term users that remain...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Don't Forget You Want Real Active Users Whether they commented, +1'd, or shared, that list of users is actively engaged and very interested in similar content. Users that have taken the time to add a photo of themselves and a little biographical...