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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Using country flags, or utilizing an easy-to-navigate map page will help your users. The Adidas @brazuca Twitter handle grew more than 600 percent during the course of the games, ending with nearly 3 million global followers and about 1 million...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Businesses and marketers that are already building great brands, sharing information that they've put a lot of thought and care into, and making sure their sites are optimized for search engines and users are aligning their efforts well with what...

  3. Mobile Advertising Measurement: Winning the Long Game

    An example would be a hotel app that wants users to purchase a hotel reservation. Acquiring quality users is one of the biggest objectives of long-term campaigns. Long-term campaigns are designed to acquire quality, long-term users that remain...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Don't Forget You Want Real Active Users Whether they commented, +1'd, or shared, that list of users is actively engaged and very interested in similar content. Users that have taken the time to add a photo of themselves and a little biographical...