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  1. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    But if you're just making a regular website and you're worried about whether you'd have something on the .com and the .co.uk, or you might have two versions of your terms and conditions, an older version and a newer version, that sort of duplicate...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    It also drove TravelOK.com to rank second highest in terms of pages viewed per visit. Every city in which TrueView campaigns were active jumped up into TravelOK.com's list of top 15 DMAs nationally that send visitors to the site.

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Thus the focus here is on well-optimized mobile web pages with an emphasis on local content and keeping an eye towards future optimization for longer queries and more slang and colloquial terms. All the SEO basics matter here in terms of getting...

  4. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...

  5. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to rank for, will only help your search efforts. Daily Content Plan: What trend terms are big the past 7 days and figure out what is trending right now...

  6. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    Of course, all results for these terms aren't necessarily in relation to Pope Francis, but a great deal consist of those that have appeared since March 13. Even prior to the commencement of Pope Benedict XVI's papacy, one of the Cardinals used...

  7. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    When you plot the influence of individuals, you’ll see a curve that is remarkably similar to the long tail distribution of search terms. What’s more, as people engage with and share this content with others, it sends strong signals to the search...