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Active Listening

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  1. Facebook F8 Wrapup: Timeline, Ticker, GraphRank for Users & Marketers

    This new Open Graph (currently in beta) and coming apps add the verbs: Watching, Listening, Reading, Cooking, Hiking. That’s right, Facebook wants you to feel right at home sharing everything from what you’re cooking, to how often you exercise, to...

  2. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Only include icons for the active accounts that you regularly maintain. Tip: PostRank is a service that measures the active engagement of blog posts. Note: The Livefyre commenting system uniquely displays "people listening" which can help entice...

  3. Optimize Your Brand for Sharing and Social Search in 11 Steps

    Invest time and resources in the eloquence of describing and defining social objects through titles, descriptions, tags (keywords), links, and active content promotion. Go where your audiences are already highly active, and also where they're...

  4. Most Corporate Social Media Efforts Will Fail

    By taking the time to identify where your audience is active in the social media sphere, you can save yourself a lot in both time and aggravation. Social media is about a community sharing experiences, and companies listening to that.