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Active Listening

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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Social Listening The purpose of having an active social media presence is to engage with your customers. After all, everybody needsgood and reliable information when it comes to money. So it should not be difficult for financial institutes to grab...

  2. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    The CEO, or anyone entering social media, must be properly trained if they haven't naturally evolved as an active participant in the space over recent years. On Friday, August 9th, two minutes into a conference call expected to cover layoffs, and...

  3. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    Turns out the client had an active and prolific YouTube channel. We'll continue tweaking, listening to feedback, and testing new ways of communicating the humanity that accompanies the expertise. One of my colleague has been tasked with improving...

  4. Facebook F8 Wrapup: Timeline, Ticker, GraphRank for Users & Marketers

    This new Open Graph (currently in beta) and coming apps add the verbs: Watching, Listening, Reading, Cooking, Hiking. That’s right, Facebook wants you to feel right at home sharing everything from what you’re cooking, to how often you exercise, to...

  5. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Only include icons for the active accounts that you regularly maintain. Tip: PostRank is a service that measures the active engagement of blog posts. Note: The Livefyre commenting system uniquely displays "people listening" which can help entice...