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  1. Why Your PPC Ads Must Meet the True and Positive Needs of Prospects

    Learning I'm much happier when those people are positive, optimistic, and active than when they’re negative, pessimistic, and feeling victimized. Pretty much everything we do, say, and think about is a form of search: an attempt to scan our...

  2. Panda DNA: Algorithm Tests on the Google Panda Update

    We focused on the English language, because Panda was only active on Google.com when we started. Because we knew Panda was a machine learning algorithm, we expected there to be many separate patterns and thresholds for various types of content spam.

  3. Search Engine Watch Redesign Breaks Records

    Better integrate off page opportunities such as events, jobs, whitepapers and e-learning. Clearly this number also reflects a general increase in social networking and content sharing across the web and mobile devices, but a more active brand...

  4. Critical Thinking for the Discerning SEO [eBook Review]

    Using a range of themes, (from mentoring, to tools, to future developments) Campbell introduces each chapter with personal reflections and some background to the chapter’ question posited to a range of 31 active industry participants, each with a...

  5. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Only include icons for the active accounts that you regularly maintain. In its simplicity, SMO enables you to drive more traffic, interaction, and conversion while learning about your target audience and capturing tangible metrics to gauge your...

  6. SES Accelerator: Search & Social in San Diego on February 10, 2011

    SES is collaborating with OMS to hold a one-day event for the experienced marketer on Feb.that is dedicated to learning advanced topics in Search & Social. And "priority will be given to active practitioners on the client side and those providing...