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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Maybe it makes sense to keep your branded keywords active in PPC for brand defense and lower-funnel lead generation, and pause everything else. It’s the fourth quarter of the year, and by now you’ve probably read several articles about preparing...

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Since your organization is already publishing content that is relevant and valuable to customers, share this same content on the social media platforms where your customers are active. If your organization has a successful SEO strategy, you are...

  3. Do Weak Links Reveal Powerful Opportunities?

    It’s a simple jump to describe these topics as markets in which the domain is active. In his excellent little book Linked, published in 2002, Albert Barabasi reports on an experiment conducted by Mark Granovetter that showed "weak links" were more...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Being active on social media and generating a high level of social proof Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip cracked by Google and its search...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    Fabletics is also very social with customers and has developed an active community of reviewers. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    But anyone in the company who is active in social media should be encouraged to share the campaign content with their networks. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that...

  7. 5 Takeaways From the World Cup for Global Search Marketers

    Take advantage of the opportunity to be involved and active on social media, whether it's Twitter, Facebook, Google+, or whatever you prefer. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed...