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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Take advantage of the opportunity to be involved and active on social media, whether it's Twitter, Facebook, Google+, or whatever you prefer. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The content of the website is produced by different authors or organizations, but the website has very active editorial standards. Version 5.0 of the handbook is dated March 2014, and contains updated information about expertise, authority, trust...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    The purpose of having an active social media presence is to engage with your customers. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money. So it should not be difficult for financial...

  4. Mobile Advertising Measurement: Winning the Long Game

    The precise definition of "quality user" may vary depending on the purpose of your app, but generally speaking, a user that remains active and engaged with the app over time, contributes to the financial components of the app, and has a relatively...

  5. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    These roadshow-style conferences with a hyper-local focus are heading to U.S.cities where we know there are very active SEM communities, who are always trying to keep up with the latest and greatest in search.