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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Being active on social media and generating a high level of social proof Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip cracked by Google and its search...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Fabletics is also very social with customers and has developed an active community of reviewers. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    But anyone in the company who is active in social media should be encouraged to share the campaign content with their networks. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Take advantage of the opportunity to be involved and active on social media, whether it's Twitter, Facebook, Google+, or whatever you prefer. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    The purpose of having an active social media presence is to engage with your customers. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money. So it should not be difficult for financial...