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  1. 3 Must-Know Findings About Cross-Channel Attribution

    Marketers Are Seeking Actionable Outputs From Their Attribution Efforts. While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and...

  2. Survey Says: Stop Making Assumptions About Your Content

    Surveys provide a relatively easy way to poll varying audiences in a scalable way, producing actionable insights that complement your other metrics, but there are some standard dos and don’ts: Amidst all the discussion, there was one specific...

  3. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    A "bid simulator": Google AdWords said this feature will "provide more actionable insight into your PLAs" that can "estimate how bid changes could impact your impressions, clicks or costs. Shopping campaigns are a way to manage PLAs, and offer more...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your...

  5. Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York

    Don't worry; I'll share practical tips and actionable insights that will give you an edge over your competition. With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote...