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  1. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    A "bid simulator": Google AdWords said this feature will "provide more actionable insight into your PLAs" that can "estimate how bid changes could impact your impressions, clicks or costs. Shopping campaigns are a way to manage PLAs, and offer more...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your...

  3. Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York

    Don't worry; I'll share practical tips and actionable insights that will give you an edge over your competition. With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote...

  4. Google Webmaster Tools Now Provides More Specific Search Query Data

    Google hopes more specific data will make the information more actionable for webmasters. Google Webmaster Tools will now provide more specific details about the number of impressions and clicks your site gets from search.

  5. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    ClickZ Live's mission is to have attendees and participants leave with new learnings and actionable tactics they can implement the following day, says Roth. As you may have already seen on the agenda, Zuckerberg will speak on "10 New Media Trends...

  6. Adobe Analytics Adds 6 New Features

    It helps visualize and find the actionable meaning of mean, minimum, maximum, and standard deviation by overlaying column data in graphs. It seems that 2013 is shaping up to be the year of analytics. Today, Adobe revealed their new features that...