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  1. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Put together a list that includes both successful direct competitors who are very active in PPC as well as top companies in a similar industry or with the same business model. Now that you have the report, you can create a plan of action for...

  2. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Assume CPC Pricing Model for All Assets For example, display ads typically aren't the strongest driver of last-click conversions, but an attribution model that accurately measures display's contribution can help you determine its real value.

  3. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    One of my clients follows a freemium business model. For visitors who hit any one of these pages and were a free (but not paid) member, I hit them with an ad that spoke to the value of the client's paid service for that particular use case, which...

  4. Top 10 High Impact Google AdWords Innovations to Watch Now

    In limited beta with limited verticals, but this is still a fascinating ad model. Cost-per-lead model that shows the searcher an offer with comparison to other companies. This has been in beta and/or limited release for some time and I have seen...

  5. Pricing Models for the Small SEM Shop

    Citing that his own company followed this business model 75% of the time, Jurina presented the method as one that delivers core services for a specified fee.Two other pricing models that Jurina highlighted were pay-for-performance and hourly...