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  1. PPC Management: Your Past, Present & Future

    I was simply running some analysis within Excel while building out a strategic plan for a client. You have to understand has been working well and what has not, and when you find things that aren't firing properly then you must take corrective...

  2. Pick Up on Current Events for Link Building

    While all your competitors are planning ahead for annual or seasonal events like national holidays, you should rather skip these crowded times (unless you have a fantastic plan). That's why you need to plan ahead for future events and most of those...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    See "Conquering Content Marketing in 5 Steps: It All Starts With a Plan" and then "Conquering Content Marketing, Step 2: The Content (and Plot) Develops" before continuing. When the actual content is created there will need to be an element of...

  4. 4 Critical Elements of a Successful Content Marketing Team

    A wider expertise helps them be creative and effective when developing your content plan. What language is effective in getting them to take action. More than any other type of marketing endeavor, the composition and talents of the executing team...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Now that you have the report, you can create a plan of action for optimizing your PPC account. Prioritize the action items and tests gleaned from this report in addition to any media optimizations and you'll be well on your way to PPC success here.