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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    She planned on meeting a friend for a quick bite to eat and a movie. When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these...

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    If you've ever downloaded a movie or song from a file-sharing site, you've probably also installed six programs that let outside users access your computer. The free report is the tool of choice when your prospect isn't yet educated or motivated...

  3. Top 10 High Impact Google AdWords Innovations to Watch Now

    Google serves the ads based on linking keyword queries with the movie title. This has been in beta and/or limited release for some time and I have seen links or buttons with the call-to-action. Searchers can become more interactive with ads by...

  4. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    With the pecs in motion on the second Old Spice campaign (check out Old Spice Muscle Music on Vimeo, it's hilarious), I am reminded of the words of movie director, Guillermo Del Toro, discussing the future of story telling:

  5. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Users engaged with TV and movie content aren’t simply sitting on the coach or in a theater watching the entertainment anymore. The top-two reasons consumers are driven to action are: 1) Their friends shared reasons the bought a product or prefer a...