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  1. A 7-Step Landing Page Template to Convert Prospects into Leads

    If you've ever downloaded a movie or song from a file-sharing site, you've probably also installed six programs that let outside users access your computer. The free report is the tool of choice when your prospect isn't yet educated or motivated...

  2. Top 10 High Impact Google AdWords Innovations to Watch Now

    Google serves the ads based on linking keyword queries with the movie title. This has been in beta and/or limited release for some time and I have seen links or buttons with the call-to-action. Searchers can become more interactive with ads by...

  3. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    With the pecs in motion on the second Old Spice campaign (check out Old Spice Muscle Music on Vimeo, it's hilarious), I am reminded of the words of movie director, Guillermo Del Toro, discussing the future of story telling:

  4. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Users engaged with TV and movie content aren’t simply sitting on the coach or in a theater watching the entertainment anymore. The top-two reasons consumers are driven to action are: 1) Their friends shared reasons the bought a product or prefer a...

  5. YouTube Creator Playbook Version 2 Indicates Two-Dimensional Thinking

    As I told attendees in the Expo Hall at the The Queen Elizabeth II Conference Centre in London, the update to the Creator Playbook reminded me of the “Kirk Beats Khan SCENE - Star Trek: The Wrath of Khan MOVIE (1982) – HD,” when Mr.

  6. Social TV Grows Up: Communities and Advertisers Flock

    Enter GetGlue, the community that asks people what they‟re doing – whether it’s watching a TV show, watching a movie, watching sports, listening to music, playing a video game, reading a book, thinking about a celebrity, or thinking about a topic.

  7. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Dodd’s statement on accepting his new position as head of the movie industry’s influential lobbying arm last March makes clear just why the MPAA headhunted a Washington power player and what his marching orders were from the beginning:

  8. 5 Local-Mobile Recommendations for the Pay Per Call Comeback

    Mobile consumers are ready to make a purchase, go out to eat, buy movie tickets, and act on a variety of other local purchase-driven activities. This type of action-oriented detail will help facilitate immediate action for consumers and...

  9. YouTube Does More Than Round Up the Usual Suspects With New Channels

    Like Captain Renault (Claude Rains) in the movie Casablanca (1942), I imagine their editors told them, “Round up the usual suspects. Machinima: Entertainment destination for gamers around the world, featuring action, thriller, horror, sci-fi, and...